Default Dashboard

Revenue, ad spend and margin on one screen from day one.

Skip the morning spreadsheet. Connect your stores and ad channels, and the default dashboard is already filled in.

Try it: switch the period or breakdown and watch the numbers, charts and table update. Hover a metric name for its definition. (All values are sample data)

Default Dashboard · SummarySample data

Period

Breakdown

3 stores · 3 ad channels connected

▲ 8.2%

▲ 8.1%

▲ 0.0%

▲ 9.3%

New customers

▲ 5.3%

Orders

▲ 7.8%

Revenue · ROAS trendAllRevenueROAS

Order share by channelOct

Orders

12,840

ROAS by ad channel

Google Ads512%

TikTok Ads448%

Meta386%

Product summaryOct · by revenue

Name	Channel	Revenue	Orders	Margin rate
Product A	D2C Store	$107K	3,852	31.2%
Product B	Shopify	$79K	2,825	28.4%
Product C	Amazon	$61K	2,183	24.9%
Product D	D2C Store	$46K	1,669	33.0%
Product E	Shopify	$29K	1,027	26.1%
Total		$321K	11,556	29.1%

Six tabs every morning. Now you need one.

Stop switching between store admins, ad managers, payout screens and cost sheets to make the numbers line up. One connection replaces the routine.

BeforeSix tabs, six copy-pastes, every morning

Store Admin

admin.shop.example

Revenue (yesterday)

$2,420

Set date range → export CSV

Search Ad Manager

ads.search.example

Ad conversion revenue

$1,572

Filter campaign → export report

Social Ad Manager

ads.social.example

Ad conversion revenue

$1,304

Check attribution window → copy

Marketplace Payouts

partner.market.example

Pending payout

$2,788

Check payout cycle → paste into sheet

COGS / Inventory Sheet

sheets.example/cost

Product COGS

$1,230

Match product names → fix formulas

Web Analytics

analytics.web.example

Purchase conversion

2.9%

Check UTMs → take screenshot

Every tab has its own numbers and definitions (sample data)

LaplaceOne screen, one standard

Laplace Dashboard

Revenue

$337K

Ad spend

$80K

ROAS

421%

Margin

$106K

Stores, ads and COGS on the same period and basis (sample data)

Connect once. Your templates fill themselves.

Connect your stores and ad channels. Laplace collects the data, puts it on one standard and fills the default dashboard — no charts to build from scratch.

Hover to pause · Click a step to replay

analytics · Default DashboardSample data

D2C StoreStoreShopifyStoreAmazonStoreGoogle AdsAdMetaAd

Connecting accounts…

Revenue

Ad spend

ROAS

Revenue trend

By channel

Product summary

Start with your question. The right dashboard opens.

Pick a goal-based template and it opens with the metrics you need already in place.

Pick your question

Template · Traffic & engagementSample data

Where do visitors come from, and do they stay?

Track GA4 acquisition, sessions, engagement and active users in one view.

AcquisitionSessionsEngagementActive users

Sessions

Active users

Engagement rate

Sessions vs. active users

Numbers that don't match can't be trusted. So every metric shows its definition.

Each metric name states how it's counted, with the formula and a worked example beside it. Example figures are for illustration only.

Net revenue

Revenue minus refunds and cancellations recorded in the same period

Formula

Revenue−Refunds−Cancels=Net rev.

Net revenue = Revenue − refunds − cancellations in the same period

Example calculationSample numbers

Why don’t my numbers match?

Refunds are deducted on the date they happen. If an order and its refund fall in different months, monthly totals can differ from your store admin. The metric name states this basis.

Skip opening the dashboard. Key numbers come to you.

Get a daily KPI summary every morning, plus threshold and anomaly alerts, by email and Slack.

Morning KPI summary

TargetOverview Dashboard

ScheduleDaily at 9:00 AM

Send viaEmailSlack

LaplaceAPP9:00 AMSlack · #marketing

Laplace Daily Report

• Revenue (vs. last week): $1,127 ▽15.6%

• Orders: 10 ▽28.6%

• Buyers: 10 ▽23.1%

• AOV: $112.7 △18.2%

✉Laplace AlertsSample

Laplace Daily Report

Revenue (vs. last week): $1,127 ▽15.6%
Orders: 10 ▽28.6%
Buyers: 10 ▽23.1%
AOV: $112.7 △18.2%

Open in Laplace

9:00 AM